Shilputsi Consultants

Shilputsi in the News
___________________________________________________

Groom with a view: Economic Times - October 21, 2004

TIMES NEWS NETWORK

Irrespective of what’s been said of agencies not being active recruiters on campuses, which is true in the relative sense, the fact is most of them do scope out the top-20 colleges across major cities in the country, with some going even deeper.

With the segment picking up growth, most agencies are keen to bring bright young talent into their fold. “We want to be an employer of choice and have been scouting all the top campuses. In 2002 we hired 17 people from IIMs, but that was not all — we went to other colleges as well,” says Sujaya Banerjee, senior VP - HRD and personnel, Lintas India
Banerjee is not alone; most agencies work along with colleges and are extremely open to students doing short stints as part of their projects.

They also welcome unsolicited resume drop-ins and often stick their requirements on notice boards, before they make a formal announcement of their requirements.

It makes sense to be alert and apart from cramming the course material, it pays to also browse newspapers and get familiar with the world around. A mass communications course or an MBA is a definite advantage, but says Purvi Sheth, consultant, Shilputsi, “All is not lost for a non-MBA person — though people with one and with an advertising and mass communication background get a preference.

Essentially, agencies look for people who have an enterprising streak.” Banerjee explains: “The starting salaries of trainees who have either an MBA or are from a good mass communications institute will be better, but if the others prove their worth, these differences even out in three-four years.”