Building a relationship of trust " The Financial Express 25th March 2006"

Collaborative or controlling? Supportive or antagonistic? Here Purvi Sheth, Vice-President, Shilputsi Consultants India-USA, gives some pointers to the role of Boards in managing a company’s top order

 

MARCH 25, 2006:  

Dear Ram,
We were delighted that your wife and you could join us for dinner last night. It was wonderful getting to know your family and we hope to meet often now that you will be taking charge as CEO of Xyant. Once again, on behalf of members of the Board and as Chairperson, I welcome you and look forward to your long and successful tenure at the company.

You had asked me what I thought was the role of directors and chairperson with respect to top management of the company. Since I didn’t get a chance to respond to you in detail, I thought it best to pen down my perspective.

The approach to managing and working with each other is influenced by behaviour, attitude and emotions. In my opinion, relationships evolve and are an outcome of a process. It is essential to recognise the relationship between the Board and the CEO:

Colleaguial or hierarchical?

Atmosphere of trust, honesty and straightforwardness: We seek information to obtain nuances of the company culture and climate. Apart from comprehending explanatory information sent to us, we work in teams to meet with key people of the company. The committees occasionally visit development centres, operational sites or divisional offices. This has helped tremendously in opening lines of communication and creating a culture of candour and faith in the organisation as well as the boardroom.

Allowing open non-concu- rrence: Our directors are open to disagreement or dissent with each other as well as with the CEO. This is not to be construed as disloyalty but a way of creating opportunities to learn from one another. Healthy debate and discussion allows input from various viewpoints. Directors justify their stand and don’t succumb easily to the pressure of conformity to the majority. This can sometimes be a source of pain to you as a CEO, but you will realise that resistance helps you grow!

Supportive or controlling?

Exchanging roles and positions: Espe cially when caught in a strategic decision dead lock, I encourage our Board members to analyse the issue from someone else’s perspec-tive. This helps the CEO and directors to develop alternatives and cha- llenge their own thinking and assumptions.

Collaborative or antagonistic?

Give specific responsibility: Fourteen months ago, we had a complex, potentially threatening, marketing issue. Directors distributed among themselves individual tasks as well accountability to the rest of the board for providing information pertaining to that area. Some board members met with custo -mers, some visited the field while others collected external data. The process was a success and a critical issue was resolved through the active participation of the board.

Developing or curbing?

Minimise territorial encroachment: The Xyant board would like the CEO to leverage its collective knowledge. We believe that what is operational and strategic in business is management decision while vision related matters and macro business policies should be the board focus. We dissociate fact from assum ptions, discuss the obscure and present alternatives.

“Timely observations and constructive feedback is one of the best ways to make a good CEO better!” As acclaimed business advisor Ram Charan puts it, “Make it an ongoing process and not a special event!”

Areas where we guide the CEO:

Focus on specific business: In 2004/5 the service business has grown much faster than the product sales business. The board has supported the previous CEO to focus on and develop this business unit.

Defocus: At times the top management gets overinvolved in problem areas that do not significantly impact business. The board often cautions the CEO and his team that they need to spend less time on those.

Point out pet peeves of business and people: We noticed that our previous CEO had a bias to the product sales business and many a time protected actions, justified or not, of the head of sales. The board gave him formal and informal feedback in the spirit of constructive criticism to help reduce the slant.

Development of people: From time to time we work with the CEO on planning growth for high potential managers, succession within the orga nisation and advancement of star performers.

Technologies: The CEO and head of operations present issues and possible solutions to the board and we assist them in making decisions for the future.

Financial resourcing and equity structure: While the CEO and CFO make many major decisions on financial resourcing as well as recommendations for equity structures, the directors and I get involved at various levels and sometimes use our personal network and contacts to open doors for them.

Compliance: We have a vigilant audit committee that meets regularly and painstakingly goes through information, both apparent and hidden, to identify issues. The rest of the board is then open to check and raise pertinent questions on them.

M&A: Often, the board has been faced with acquisition proposals by the CEO. Apart from the due diligence information obtained by him, we inquire and examine various aspects of the deal and its impact on Xyant.

Top management remuneration: As you know we did help in designing your compensation package. We do this for other members of the top management team as well. We use input and data compensation specialist consultant.

Finally, we have a self-evaluation mechanism. We have previo- usly retained a consultant to help us improve and distinguish bet- ween operations and governing. You will agree, that both parties need to work on the relationship.

Experts say you can make the position at the top “lively” instead of “lonely” through collaboration and development of trust. My advice to you, Ram, would be to give the board a clear picture of business and its external context. Information must be intelligible to help directors sieve the inessential. Spend less time dwelling on the past and more on the challenges ahead of us.

I hope this helps clarify the role of the board for your future interactions and growth of Xyant.

Best regards,
Ms Romila Das Chairperson, Xyant Inc

 

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